To say that the marketing industry has changed drastically over the last six months is an understatement at best. Most events and trade shows have gone virtual, meaning that presentations are limited to online-only locations. For many marketers, this means a change in the paradigm of how they interact with customers.
The entire idea of generating leads through discussion and direct approaches now needs to be reevaluated. Luckily, there are concrete ways to create leads through these virtual events and conferences as well. Sixteen members of Forbes Business Development Council share several methods that businesses and marketers alike can adopt to help them generate leads through virtual events.
1. Promote Value-Added Virtual Content
A reliable lead generation approach is to curate and promote value-added virtual content. For example, this can be a white