By BRYAN HORWATH, Las Vegas Sun
LAS VEGAS (AP) — Las Vegas normally attracts visitors from across the globe. But with travel lagging during the coronavirus pandemic, downtown businesses are looking toward locals to bolster their bottom lines.
The Downtown Vegas Alliance, a nonprofit business trade organization, has launched a “Playcation” promotion to lure more area residents to downtown restaurants and attractions.
“Downtown small business owners are hanging in there,” said Carolyn Wheeler, executive director of the alliance. “If we can maybe replace some of that tourist visitation and business visitation with locals who are itching to get out, that would be a big positive.”
The campaign is a partnership among about two dozen businesses, casinos, museums and retail outlets.
People can download a Explore DTLV smartphone app or go online to find discounts and take advantage of leisure itineraries until mid-December with themes such as dining, family fun, the