NEW YORK–(BUSINESS WIRE)–Oct 14, 2020–
SundaySky, the leading platform for video-powered experiences, today announced a new configurable video offering that lets digital marketers use industry-specific templates to quickly and easily modify video elements, without extra days or costs of traditional video production. The company was also named a Strong Performer in The Forrester Wave™: Creative Advertising Technologies, Q4 2020, receiving the highest possible scores in the data inputs, data feeds, owned environments, and OTT/CTV and addressable TV criteria.
The Covid-19 pandemic accelerated the need for retailers and brands to move quickly towards a digital-first strategy, but also with a marked shift in their approach; companies must convey emotional intelligence and empathy to engage more deeply with their customers. SundaySky’s new configurable video capabilities lets direct-to-consumer brands, grocers, retailers and others quickly and easily switch scenes and modify video elements like color, font, text and images. For example, a large