The pandemic led research firm Kantar to cut 10% of US staff

  • Market research and consulting firm Kantar plans to cut 10% of its US workforce, or around 300 people, Business Insider has learned.
  • A company spokesman said the planned cuts were a result of the pandemic, which has also led to layoffs at competitors like Nielsen.
  • Kantar is majority owned by Bain Capital, which bought it from ad holding company WPP in 2019.
  • Visit Business Insider’s homepage for more stories.

Global market research firm Kantar is planning to cut 10% of US staff as a result of the economic impact of the pandemic, North American CEO Reed Kundiff announced in a town hall meeting on Monday.

The cuts will impact about 300 people, sources with direct knowledge of the matter said. A Kantar spokesman acknowledged the coming cuts but wouldn’t confirm the scope.

“Like many companies, Kantar has felt the economic impact of the Covid-19 pandemic. We are making changes to

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