Daytona Beach’s Tom Cook Jeweler marks 129 years in business

The downtown Daytona Beach business celebrates 129 years

Jim Abbott
| The Daytona Beach News-Journal

DAYTONA BEACH — Even in the midst of a worldwide pandemic, the glimmer of diamonds and gold still attracts customers to Tom Cook Jeweler, a family-owned fixture for nearly 130 years.

“People are still getting engaged, celebrating anniversaries and birthdays,” said Vicki Cook Leonardt, co-owner of the venerable jewelry shop at 150 S. Beach Street with her sister Sheryl Cook.

The duo represents the fourth generation of family leadership of a company originally founded in 1892 in Columbus, Ga.  The sisters team with Vicki’s daughter, Ashley Leonhardt Lee, a fifth generation connection who joined the company as vice president of sales and marketing in 2005.

Despite being closed for a month in April because of the pandemic, as well as enduring ongoing traffic disruption caused by the Beach Street streetscape project, Tom Cook Jeweler is

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