KINGSTON, Jamaica – Mastercard today announced that it is partnering exclusively with Grammy winning reggae artiste, Koffee, as its official brand ambassador in Jamaica. Under this partnership, Koffee and Mastercard will build awareness about digital payments and educate consumers and merchants about the convenience, wide acceptance, and safety and security features of Mastercard electronic payments options.
“Koffee is one of Jamaica’s youngest and most gifted musical talents and she remains grounded, humble and finds time to give back to the community. The decision to partner with her was an easy one for us here at Mastercard as her authenticity, creativity and spirit of philanthropy are aligned with our own values,” said Marcus Carmo, head of marketing and communications for the Caribbean division at Mastercard.
“We are thrilled to have Koffee joining us – as a consumer and our brand ambassador – to experience all the security and convenience of our