Tag: ecommerce

E-Commerce Economics Are Broken, Says Tech Startup Tradeswell. It Has A Plan To Help Fix Them.

Paul Palmieri was looking at various direct-to-consumer startups as possible investments for his venture capital fund when he decided the e-commerce economics didn’t add up.

“I definitely saw a lot of opportunity to invest in direct to consumer brands, but every time we would get close, we would look at it and say, gosh, the numbers are somewhat broken,” he said.

While the sales potential is great, the fees brands pay to what Palmieri calls the ecosystem of e-commerce enablers—for advertising, for keywords, for warehousing, for fulfillment—are destroying margins.

So instead of investing in a DTC brand, Palmieri decided to invest in starting a company that would help brands large and small master the new math of e-commerce.

The company, Tradeswell, emerged from stealth mode last week after beta

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The Obsession That’s Helping E-Commerce Businesses Make More Money

How can you possibly know how your business is performing if you’re not tracking and measuring very specific metrics? Without them, it’s like navigating a desert without a compass. If you can’t measure it, you can’t manage it. And it’s in the online world, where consumer behavior data is so readily available, that metrics can really shine.



a woman sitting at a table


© svetikd | Getty Images


So how can you measure your e-commerce metrics?

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Most online retailers use Google Analytics as the first step to measuring and tracking their metrics:

Step 1: Determine your top metrics

Step 2: Set it up in Google Analytics

Step 3: Monitor your results on a regular basis

Related: How Google Analytics Help Small Business Owners to Make Better Business Decisions

But this data is limited in that it doesn’t explain why the user is behaving in a certain way, it just provides the quantitative data -—

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CEOs and Business Owners are Using PressRelease.com to Announce Ecommerce Integration Amid Business Restrictions

Press release content from Newswire. The AP news staff was not involved in its creation.

SARASOTA, Fla. – October 12, 2020 – ( Newswire.com )

CEOs and business owners are turning to low-cost press release distribution with PressRelease.com to announce new ecommerce initiatives to supplement revenue amid the COVID-19 pandemic. The disruption of everyday business has caused a number of organizations to incorporate ecommerce into their existing business model to help earn more business to weather the storm, and PressRelease.com is helping those organizations announce those initiatives on some of the most prominent business networks.

“Finding a way to adapt a business to incorporate ecommerce or online aspects is a challenge that many business owners will need to face if they plan to continue moving forward,” says Erik Rohrmann, COO at PressRelease.com. “It’s enough of a challenge, so when business leaders come up with a plan,

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Adtech vet Paul Palmieri investor deck for new e-commerce platform

  • Paul Palmieri, the former founder of mobile adtech company Millennial Media and VC firm Grit Capital, just raised $3.3 million in seed round funding for his latest venture, Tradeswell.
  • Tradeswell is an e-commerce trading platform that says it integrates all of a brand’s e-commerce channels, and consolidates marketing, retail, inventory, logistics, forecasting, lifetime value, and financials across these channels in one platform.
  • The company says it can help traditional and DTC brands save millions of dollars in outsourced contracts and tap into the booming e-commerce market.
  • Visit Business Insider’s homepage for more stories.

After adtech and venture capital, media vet Paul Palmieri is taking on e-commerce.

The former founder of mobile ad tech company Millennial Media and VC firm Grit Capital just raised $3.3 million in seed round funding for his latest venture, Tradeswell, from Signalfire and Construct Capital— a real-time e-commerce trading platform that he calls “the Bloomberg terminal

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5 Things to Know Before Launching An Ecommerce Business

Make the online shopping experience as seamless, and social, as possible.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


The global health crisis has accelerated the growth from brick-and-mortar stores to ecommerce by five years, according to IBM’s U.S. Retail Index. In 2020 alone, ecommerce is expected to grow by nearly 20 percent.

While the idea of launching an e-commerce business is exciting, there is a lot to consider. Following these five tips, you’ll be able to optimize your customers’ online shopping experience and, consequently, boost customer acquisition, retention and conversion. 

Maximize user experience 

Maximize your resources on providing quality user experience (UX). With new features rolling out periodically on social and other platforms, consumers are creating new online buying habits.

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Fiverr Releases Global Small Business Needs Index, With E-Commerce, Dropshipping, and Web Development Services Topping the List

New search data reveals the most in-demand services small businesses are looking for in a post-COVID world

Fiverr International Ltd. (NYSE: FVRR), the company that is changing how the world works together, today released its second semi-annual Small Business Needs Index. This index highlights the variety of different services that small businesses feel will help them succeed in a more online first world. The global list, backed by Fiverr search data, reveals many businesses are searching for tools and services that will help them digitally transform.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201007005126/en/

Fiverr released its second Small Business Needs Index, revealing in-demand services small businesses are searching for. (Graphic: Business Wire)

2020 has without a doubt been a challenging time for small businesses as the COVID-19 pandemic has forced worldwide stay-at-home orders and subsequent business shutdowns, from gyms to restaurants and hotels to bus tours.

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Arizona’s Morrison Consulting and Mode Effect Merge to Create a Full-Service Ecommerce Consulting and Management Agency

PHOENIX, Oct. 6, 2020 /PRNewswire/ — Morrison Consulting, LLC, a Scottsdale-based e-consultancy firm founded in 2005 by John Morrison, and Mode Effect, LLC, a Phoenix-based WordPress and WooCommerce development firm founded in 2010 by Cody Landefeld, announce their merger. The merger joins two established Arizona companies to create a full-service ecommerce consulting, development and management agency.

“Mode Effect and Morrison Consulting have been working together as partners for three years on several projects and already had unified goals,” said Morrison, Chief Executive Officer of the newly merged company. “It was a natural extension of our existing business relationship to merge our teams to make the best use of our resources and experience for continued growth. Our ability to move, pivot, acquire and invest grow much deeper as a unified company.”

Prior to the merger, Morrison had joined Mode Effect as a partner to help Mode

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IKEA enters Qatari e-commerce space by partnering with QNB and Mastercard

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  • Shoppers in Qatar can now purchase IKEA products online
  • QNB and Mastercard Payment Gateway Services behind IKEA’s secure online checkout

Doha, 29 September 2020 – IKEA, one of the world’s largest home furnishing brands has recently announced the launch of their e-commerce store in Qatar, enabling local shoppers to order their favorite items online and pay with a credit card. In order to ensure fast, safe and convenient online payment experience IKEA teamed up with Qatar National Bank – the largest financial institution in the Middle East and Africa- to provide reliable local acquiring services combined with Mastercard’s payment gateway platform.

QNB offers digital e-commerce products built on innovation and service excellence, keeping businesses up to date with the latest payment solutions, powered by trusted and secure Mastercard technology.

IKEA customers can now securely pay for their online purchases using all major credit card brands, knowing that their payment details

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Shopify: top 12 ecommerce products to sell online in 2020

  • Ecommerce platform Shopify listed the top trending products selling online in 2020.
  • Top categories include items like exercise equipment and jigsaw puzzles which have recently skyrocketed in demand during the coronavirus pandemic and global quarantines. 
  • The list suggests that consumers are searching for items to improve their homes and at-home lifestyles.
  • Read on for the full list of the 12 hottest items to sell online and tips for marketing them. 
  • Visit Business Insider’s homepage for more stories.

Ecommerce platform Shopify released a list of the top trending products selling online in 2020, which includes items like exercise equipment and board games which have recently skyrocketed in demand during the coronavirus pandemic and global quarantines. 

Shopify generated the list based on the top trending categories on the platform from March 1 to July 31. The list suggests that consumers are searching for items to improve their homes and at-home lifestyles.

Beauty

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RTW Retailwinds, Inc. Announces the Closing of the Sale of Its e-Commerce Business, Including the New York & Company and Fashion to Figure e-Commerce Intellectual Property, to Saadia Group, LLC

NEW YORK–(BUSINESS WIRE)–RTW Retailwinds, Inc. (“RTW” or the “Company”) [OTC PINK:RTWIQ], an online specialty apparel retail platform for powerful celebrity and consumer brands, announced that it closed on the sale of its e-Commerce business and all related intellectual property, including its websites, www.nyandcompany.com, www.fashiontofigure.com and its rental subscription businesses at www.nyandcompanycloset.com and www.fashiontofigurecloset.com, together with certain other assets, to Saadia Group, LLC. The sale was previously approved by the Bankruptcy Court on September 4, 2020.

Sheamus Toal, Chief Executive Officer of RTW, commented: “We are delighted to have successfully closed on the sale of our business, maintaining the legacy of our New York & Company brand and continuing Fashion to Figure’s tremendous growth. Looking to the future, we believe the new company is well-positioned for organic growth within the digital space with both the New York & Company and Fashion to Figure brands. We see significant opportunities to

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