RetailMeNot Confirms Holiday Season Will Start Earlier and See More Online Shopping Than Ever Before
AUSTIN, Texas, Sept. 28, 2020 /PRNewswire/ — According to a new survey from leading savings destination RetailMeNot, a Vericast company, this year’s unprecedented holiday season will start earlier than previous years. While many Americans’ wallets are tighter this season, 66% of consumers say they plan to spend the same amount of money or more this holiday in order to create a sense of normalcy and keep traditions alive.
The majority of Americans (75%) prefer to shop online this year, and the same amount will aim to complete all of their holiday shopping as early as possible. Additionally, nearly two in five (39%) say they will shop earlier than they typically do to avoid shipping delays or items being out of stock, while 41% will start shopping in October or earlier. Consumers are also choosing to avoid the crowded lines and chaos of years past, with over 88% saying they