- Alamo Drafthouse theaters, a national movie-theater chain based in Texas, now offers customers the opportunity to rent out an entire theater.
- Having an auditorium to yourself costs $150, plus a ticket for each guest and at least $150 in concessions.
- The COVID-19 pandemic has roiled the movie-theater industry. Only 22% of US adults in a recent poll said they felt comfortable going to a theater.
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In a bid to bring viewers back to cinemas, a chain of US movie theaters is now allowing customers to rent out entire theaters starting at $150. Family members and podmates can view releases like Christopher Nolan’s “Tenet” and classics like “Jaws” at Alamo Drafthouse theaters without worrying about contracting COVID-19 from a stranger two seats over.
The private-theater program has shown early promise. After piloting the offering in Texas, the company is now rolling out theater rentals