Since I wrote my book The Million-Dollar, One-Person Business, many entrepreneurs have asked me if publishing their own book will help them take their business to the next level. Some hope it will attract new business or speaking opportunities. Others want it to become the basis for a new product, such as a course.
I usually tell them it depends.
A book can be very helpful in growing a business, but not always. Before you dive in, it’s important to give it serious thought. Writing and polishing book requires more time and effort than most people think, whether you work with a commercial publisher or self-publish. As an entrepreneur, you’ve got to balance that against other demands on your time—like running your business.