A cautionary tale from book publishing
I have written before about how digitization and virtualization can help reduce costs and enable your business to access talent you couldn’t reach otherwise. But digitization–like the Force in Star Wars–also has a dark side. If used by others in your market and not you, it can have some devastating effects on your business.
Let’s consider the example of book publishing.
For decades and decades, if you wanted to get a book published, you needed to work with a traditional publisher. Publishers offered authors value by providing them with production, talent, promotion, distribution, and capital.
But the power of digitization and democratization has blown apart this model and made it easier than ever for would-be