Business development professionals always have to be aware of the market’s latest trends and developments. The market ebbs and flows, but shows off specific trends. Business development professionals can leverage these trends to create an effective go-to market strategy.
The key is ensuring that this strategy is adaptable and able to pivot at a moment’s notice. With the volatility of individual markets, locking yourself into one rigid, inflexible approach can have dire consequences. A business needs to have a go-to system that works, but can take new information into account and adjust accordingly.
To help, 13 experts from Forbes Business Development Council offer their insight into the key steps someone in the business development industry should take when creating a go-to-market strategy.
1. Prioritize The Needs Of The Buyer