In the first article in a series focusing on growth strategies for various sectors, we offer recommendations for dental professionals looking to serve a larger audience, support existing patients and utilize content as a business driver.
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We undoubtedly live in an era where content is king. With the penetration of technology into our everyday lives, it is not uncommon to encounter multiple types of content on an everyday basis. In fact, experts suggest that different types of content impact us in different ways, and for this reason creating compelling content in the right way and disseminating it to the right channels becomes an important consideration for any business. As Hubspot reports, “Video has become the most used format in content marketing, overtaking