The seller community at Daraz, the country’s leading online marketplace, has grown to host 70,000 sellers nationwide over the past two months. By focusing on providing sellers free-of-cost education and tools through which they can scale their online ventures, Daraz empowers its seller community to reach millions of customers across Pakistan and grow the assortment on their Daraz shops.
Over the past few months, the COVID19 pandemic and social distancing practices have accelerated the rate of digital adoption in Pakistan and businesses have increasingly sought to shift their operations online.
In May, Daraz launched the Humqadam program to facilitate this transition for small-and-medium enterprises that have operated on traditional models of retail for generations. By waiving the commission for two months and offering SME owners dedicated one-on-one support while they set up their Daraz shops, the platform empowered more then 5,500 businesses across the country and, as the program closed