“Chris has whiskey making in his blood, but he also has this incredible and unique combination of knowledge, expertise and creativity that will position us well into the future,” Combs said.
Jack Daniel’s sells more than 17 million cases globally of its spirits lineup — including flavored brand extensions and super-premium products that fetch higher prices. Sales for the powerhouse Tennessee Whiskey brand have grown at an annual rate of 5% in the past five years.
As master distiller, Fletcher will be responsible for every phase of production. He’ll oversee work on product innovation and serve as a global ambassador for the brand.
The continuity of multiple generations of families holding prominent production or business positions is common across the American whiskey sector. It’s also typical for the new generation to learn from the bottom up.
Fletcher’s time at Jack Daniel’s stretches back to 2001 when he worked as a