Tag: Dada

Dada Group and Mengniu to Strengthen Cooperation and Enhance Online Retail Strategy

10/04/2020, SHENZHEN // KISSPR //

On September 21, the leading local on-demand retail and delivery platform, Dada Group(Dada Nexus, NASDAQ: DADA), and Mengniu, a leading manufacturer and distributor of dairy products in China, signed a new business agreement in Beijing announcing an extension of their business partnership, which expands their collaboration on cutting-edge online retail models and marketing capabilities. As per the new agreement, Mengniu and Dada Group will join forces in multiple aspects, not limited to but including digital marketing, user operation, product category management and supply chain capacity.

Fei Gao, Senior Vice President of Mengniu, said, “Mengniu and Dada Group will continue to utilize each other’s strengths to launch a more comprehensive local on-demand retail model for dairy products. Through this expanded partnership, Mengniu will focus on integrating online and offline transactions, adapting to evolving user needs and bringing people to its online platform, JDDJ. Dada Group will

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Dada Group and Yili Group Strengthen their Partnership to Capitalize on Business Opportunities in On-Demand Online Retail

On September 24th, Dada Group (Dada Nexus, NASDAQ: DADA), China’s leading local on-demand delivery and retail platform, and Yili Group (“Yili”), the largest and most comprehensive dairy products company in Asia announced newer, improved, and more integrated terms of their strategic business partnership. Philip Kuai, Founder, Chairman and CEO of Dada Group, and Yunlong Guo, Vice President of Yili Group, signed the amended cooperation agreement at Yili’s headquarters in Hohhot. The leadership of Yili’s liquid milk, powdered milk, cold drinks, yogurt, health drinks and cheese divisions also participated in the signing.

Dada and Yili have a history of close cooperation starting from 2017. Since then, Dada’s local on-demand retail platform, JDDJ, has pioneered the revolutionary model of “one-hour live shopping,” which combines “live shopping” and “one-hour delivery” and has become one of the fastest-growing mediums for Yili’s sales.

During their partnership, Yili has fully participated in many of JDDJ’s events,

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