Tag: CustomerCentric

Zendesk and Enterprise Strategy Group Report Shows Customer-centric Leadership Is the New Growth Indicator


Zendesk, Inc. (NYSE: ZEN) today released new research in partnership with Enterprise Strategy Group (ESG) that shows how companies investing in customer experience (CX) are reaping the benefits. The global study found there is a clear link between organizations with more mature customer experience capabilities, and improved business success in areas such as market share, increased customer spend, and pivoting processes over the last six months.


The new report, CX Champions: How CX Leaders who raise their game are driving business success, surveyed more than 1,000 CX managers and leaders in North America, Europe, Asia Pacific and Latin America to better understand their investments in CX. From the research, ESG developed a CX Maturity Scale that segments organizations into three tiers of customer service maturity, based on seven key characteristics that cover how organizations use their support teams, technology and data to drive better performance. ESG then classified

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As Businesses Shift Online, Quantum Metric Secures $25M to Help Them Build Customer-Centric Sites That Exceed Digital Expectations

COLORADO SPRINGS, Colo., Oct. 7, 2020 /PRNewswire/ — Quantum Metric, a SaaS platform that helps organizations build better digital products faster, today announced it has secured up to $25 million of debt capital from Silicon Valley Bank (SVB), the bank of the world’s most innovative companies and their investors. With its initial Series A round led by Insight Partners in 2018 and the closing of this facility, Quantum Metric has raised $50 million in capital over the span of 24 months.

The pandemic has altered the investment landscape, slashing the number of VC rounds in the U.S. this year by 44 percent. In its latest capital raise, Quantum Metric leveraged its strong balance sheet, in combination with its competitive market position as the global leader in Continuous Product Design (CPD), to drive the strategic decision to choose debt financing over equity to grow its fast-moving business. The new

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5 Customer-Centric Business Strategies to Boost Your Growth

The world keeps changing, and viable business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did.

Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose. They follow leaders who live and promote these strategies.

For example, Tesla and Elon Musk have capitalized on the environmental benefits of electric vehicles, coupled with a more memorable shopping experience by eliminating dealers. Other companies, including Ritz-Carlton, now incent their employees to build real relationships with guests, by authorizing them  to spend up to $2,000 per guest to solve an individual concern. 

Of course, these new customer-facing strategies shouldn’t preclude you from focusing behind the scenes on reducing costs and broadening your product line to supersede competitors.

Amazon and Jeff Bezos have managed to do this well, with customers only

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