Tag: craft

Before Selling Her Craft Beer Business to a Beverage Giant, She Sold It to Employees



a woman smiling for the camera: Kim Jordan, co-founder of New Belgium Brewing.


© Matt Nager
Kim Jordan, co-founder of New Belgium Brewing.

In 2019, Kim Jordan sold New Belgium Brewing–after spending years distributing equity to every member of her staff.

Editor’s note: The story of New Belgium Brewing’s sale is part of a series on Inc. 5000 companies making a big exit. The other articles in the series describe the exit strategies of two other companies: Home Chef and Nutanix.

  • Humble Beginnings: Jordan co-founded New Belgium Brewing in 1991 with her then-husband, Jeff Lebesch, who ran a homebrew operation out of their Fort Collins, Colorado, kitchen.

  • A Business Role Model: New Belgium, an Inc. 5000 honoree in 2010 (No. 3,482) and 2013 (No. 4,804), began sharing equity with staff in 1996; it became 100 percent employee-owned in 2012 and a certified B Corp in 2013.

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How to Craft the Perfect Startup and New Business Marketing Budget

You’ve finally launched your new business. Congratulations!

Now, it’s time to make people aware of your presence, as well as your products and services. The best way to do this? Strong branding and a custom marketing plan – two crucial components that don’t come cheap.

That’s what this article is all about: crafting a startup marketing budget. We want to talk to you about the costs of promotion, how to project your future finances, and methods for deciding where to spend your advertising dollars.

At this pivotal moment in your startup or new business’s growth, it’s essential that you plan out your marketing spending. You need an effective, well-thought-out strategy to advertise your shiny new products/services to the right customer segment.

Spending too much on initial marketing can break your growing brand – but spending too little can lead to a lack of brand awareness and revenue.

In this piece,

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A master ox cart maker keeps his ancient craft rolling in a motorized world

Writer and National Geographic Fellow Paul Salopek’s
Out of Eden Walk is a storytelling odyssey across the world in the footsteps of our human forebears. This is his latest dispatch from Myanmar.

Consider the wheel: one of humanity’s defining innovations.

The largest wheels deployed for transportation today are most likely the pneumatic tires attached to titanic mining machines. Such tires can be 13 feet high. A flat on these vehicles costs more than $62,000 to replace. The smallest wheels devised by science, on the other hand, is more debatable. But engineers have constructed rotating wheels for “nano cars” that fit within a single molecule. The winning model of a recent international nano car race traveled one micron, roughly the length of a bacterium, or about 0.000039 inches, in 29 hours.

U Than Win, 63, makes wheels that are 55 inches across.

Win’s wooden wheels are attached to traditional ox carts.

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Global Craft Soda Drink Market Overview, Key Developments and New Business Strategies | Jones Soda, Reed’s Inc, Appalachian Brewing

The MarketWatch News Department was not involved in the creation of this content.

Sep 30, 2020 (WiredRelease via Comtex) —
The latest research report provides a complete assessment of the Global Craft Soda Drink market for the forecast year 2020-2029, which is beneficial for companies regardless of their size and revenue. This Survey report covering the major market insights and industry approach towards COVID-19 in the upcoming years 2020-2029. The Craft Soda Drink Market Report presents data and information on the development of the investment structure, technological improvements, market trends and developments, capabilities, and comprehensive information on the key players of the Craft Soda Drink Market. The market strategies undertaken, with respect to the current and future scenario of the industry, have also been listed in the study.

The report begins with a brief presentation and overview of the Craft Soda Drink market, about the current market landscape, market trends,

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Global Amphibious Landing Craft Market 2020 Business Strategies, Product Sales and Growth Rate, Assessment to 2029

Pune, Maharashtra, India, August 31 2020 (Wiredrelease) Prudour Pvt. Ltd –: Market.us published a new industry research report on “Positive And Negative Impact Of Coronavirus/Covid-19 on Global Amphibious Landing Craft Market with detailed information break-down data by product types, segmentation by application, 2020 leading key players scenario visible among the impact of COVID-19 such as Marine Alutech, L-3 Unidyne, Garden Reach Shipbuilders and Engineers, Almaz, General Dynamics NASSCO, Griffin Hoverwork, Abu Dhabi Shipbuilding and Goa Shipyard. 

The Amphibious Landing Craft market has been pickup high-quality momentum in the latest years includes a thorough compilation of the quantitative analysis of the industry for a period of 10 years in order to assist players to grow in the market. A more extensive study of the product application and services conducted by subject matter experts assessing the Amphibious Landing Craft market displays data in a statistical format to offer a better understanding of

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