They pop up around this time every year. The sexy costumes that are meant to shock, inspire, or make us laugh. Yet, it seems the more outrageous the costume, the more often we write about it, read about it, or even see it roaming around the Halloween party.
From an outside perspective, it doesn’t seem possible that designing and marketing obscure sexy costumes can possibly lead to a profitable business model, regardless of the amount of attention it generates. As an $8.8 billion industry, Halloween costume retailers are happy to disagree.
“Sexy Halloween costumes are a big business having skyrocketed in popularity when they started being sold online in the late ‘90s. Even so, we have to get more and more creative every year to come up with unique ideas for our