WSU survey finds Pacific Northwest business leaders remain optimistic despite coronavirus-related challenges

Although Pacific Northwest business leaders have experienced hardship because of the coronavirus pandemic, they remain optimistic about the region’s business climate, according to a survey by Washington State University’s Carson College of Business.

WSU’s “2020 Business in the Northwest Special Report: COVID-19,” which surveyed more than 300 business leaders in Washington, Oregon and Idaho in June, provides insight on how business leaders were navigating the pandemic and planning for the future at that time.

About 64% of business leaders surveyed reported the pandemic had a negative impact on their companies. One in 10 businesses closed permanently, while nearly 25% closed temporarily in the Pacific Northwest, Chip Hunter, dean of the Carson College of Business, said Tuesday at a Greater Spokane Valley Chamber of Commerce Zoom event.

“Almost every respondent reported being affected by COVID-19, but we also saw resilience, and that is a real theme that runs throughout the survey,”

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