10/04/2020, SHENZHEN // KISSPR //
On September 21, the leading local on-demand retail and delivery platform, Dada Group(Dada Nexus, NASDAQ: DADA), and Mengniu, a leading manufacturer and distributor of dairy products in China, signed a new business agreement in Beijing announcing an extension of their business partnership, which expands their collaboration on cutting-edge online retail models and marketing capabilities. As per the new agreement, Mengniu and Dada Group will join forces in multiple aspects, not limited to but including digital marketing, user operation, product category management and supply chain capacity.
Fei Gao, Senior Vice President of Mengniu, said, “Mengniu and Dada Group will continue to utilize each other’s strengths to launch a more comprehensive local on-demand retail model for dairy products. Through this expanded partnership, Mengniu will focus on integrating online and offline transactions, adapting to evolving user needs and bringing people to its online platform, JDDJ. Dada Group will