By Warren Jolly, CEO of adQuadrant, a leading omnichannel digital marketing agency in Orange County, California.
The best thing you can do for your long-term success is to look outward and maintain a constant thirst for new concepts to implement in your business. That knowledge can come in all forms, no matter how big or small, including books, speeches, podcasts and events. It doesn’t necessarily have to be the latest, freshest advice, either, to have a significant impact on your business. It’s how you apply it that counts.
The first concept I try to honor in the day-to-day running of my business is from Peter Thiel’s book Zero To One. In the book, he takes the idea of “escape velocity” and applies it to business — in other words, trying to get so far ahead in your industry or niche that your competitors and anyone new entering