Tag: Competitor

She Sold Her Co-Working Business and Joined a Giant Competitor. Here’s Why.

Shelley Bade has had a complex journey with the co-working franchise Office Evolution. It began as a competitor, then turned into a support system when she needed it the most.


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October 2020

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Shelley Bade was an early adopter of coworking spaces. In 2009, she and her business partner, Jill Pogrant, launched a coworking company in Phoenix and grew to three locations with 200 members. But when the national franchise Office Evolution expanded into the Phoenix area, Bade and Pogrant worried they couldn’t compete. So they decided to join forces and become Office Evaluation franchisees. In November 2018, just as they were converting their businesses, tragedy struck: Pogrant passed away after a battle with breast cancer. Bade was grief-stricken and terrified of embarking on the franchisee journey alone but was relieved to find support

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‘Triller Money’: How a TikTok Competitor Is Buying Star Power

When talk of a possible TikTok ban began in July, the leaders of a small social video app called Triller saw a growth opportunity.

To attract users, the company set its sights on TikTok’s biggest names. Some of the Sway Boys, a group of TikTok influencers, had been toying with the idea of building their own app to compete with TikTok, but after a discussion with Ryan Kavanaugh, the majority owner of Triller and a veteran entertainment executive, they decided the platform could be good for them.

Triller offered the creators a deal: Tell your audience on TikTok that you’re moving to Triller, and we’ll give you equity and roles within the company. You can still post on TikTok, they were told, but only if you post on Triller more frequently. In turn, of the Sway Boys, Josh Richards, 18, was named Triller’s chief strategy officer, and Griffin Johnson, 21,

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