Business coach, Inspiring Insights. Helping CEOs & founders increase cash-flow, reduce cost to serve and improve conversion using digital
The world has gone through a massive overhaul, with Covid-19 taking the reins of how things work. The current market has forced several industries to transform for good. The remnants of traditional sales and marketing have evaporated, and it has forced businesses to adapt.
The need to change every aspect of growth has become inevitable. Businesses may want to rethink their strategic plans to extract growth from existing budgets or, in most cases, reduced budgets. Businesses must also face the challenge of achieving growth targets amid crisis. They have to keep the lights on for existing customers.
Digital transformation and its components, such as process automation and business optimization, can help. Businesses can reduce the cost to serve, automate sales/marketing processes and hyper-personalize the customer journey using machine learning.