CAA has promoted theater agent Kevin Lin and multicultural business executive Ruben Garcia to co-heads of cultural business strategy.
Lin and Garcia will work with CAA president Richard Lovett and the CAA board to strengthen companywide strategies that maximize creative opportunities and business growth for the agency’s diverse clients.
“CAA is on a mission,” Lovett said in a statement on Monday. “We are relentless in our pursuit of opportunities for all — for colleagues, for clients, and for those in our Amplify network committed to accelerating positive, hopeful, energetic change. Kevin and Ruben are superstar leaders in these efforts.”
Lin will oversee the recently formed Cultural Innovation Task Force, comprised of agents and executives working collaboratively to build corporate-culture best practices that build on and fulfill Lovett’s commitments made at the CAA Amplify Town Hall in June. These actions include supporting Black-owned and operated companies, ensuring ongoing anti-racist education and