- Firms like Finsbury, Kekst CNC, and Gladstone Place Partners have carved out a lucrative but little understood industry within public relations, working on high-stakes crises like WeWork’s downward spiral and blockbuster mergers like Disney-Fox.
- These firms seek out people who thrive under pressure and have an appetite for business and risky work.
- Insiders at these firms explained what it takes to get hired, from common questions asked during the interview process to writing tests.
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Firms like Finsbury, Kekst CNC, and Gladstone Place Partners, occupy a profitable niche of the agency world: Strategic communications, which involves crisis, litigation, financial, and other high-stakes public relations.
This part of the industry is made up of firms like WPP’s Finsbury, Publicis’ Kekst CNC, and Gladstone Place Partners, who handle some of the largest deals in the world and other high-stakes situations.
Gladstone Place Partners handled the Walt