Tag: CMO

The 5 ‘Frontier CMO’ strategies to lead brands to economic recovery

With brands around the world disrupted by the coronavirus pandemic, and marketing budgets being squeezed, a major new study has identified a new group of Chief Marketing Officers who are pioneering the fight for recovery.

The study from Dentsu International, which incorporates data from 1,361 CMOs across 12 markets, concludes that the number one challenge for brands is to understand and respond to the ways the pandemic will have long-term effects on consumers’ behaviour.

This challenge is compounded by the fact that two-thirds, or 62%, of those surveyed say their budgets will be cut or flat over the next year; that figure increases to 82% for smaller brands. And despite the unparalleled challenges brands face, half of CMOs say they plan to employ recovery strategies taken in previous recessions, with only one in ten saying they expect to adopt entirely new strategies.

Six out of ten CMOs surveyed say their

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Beyond Meat CMO Stuart Kronauge to speak at Business Insider event

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Business Insider is proud to announce that Stuart Kronauge, CMO of Beyond Meat, will speak at the inaugural BI Global Trends Festival, a virtual event taking place the week of October 19-23, 2020.

Kronauge leads Beyond Meat’s global marketing efforts. Recently there has been increasing market demand for plant-based meat products, mostly led by flexitarians, Business Insider previously reported.

Beyond Meat is one player that’s cashing in on the trend. The company’s earnings have beat Wall Street’s expectations in recent months, with revenue growing 69% year-over-year in Q2.

The company announced in August that it would open an e-commerce site to take its products direct-to-consumer. In September, it said it would roll out new meatless meatballs made from pea protein and brown rice to be sold in grocery stores.

Previously, Kronauge was president of the Sparkling Business Unit for Coca-Cola North America, overseeing a portfolio of brands including Coca-Cola,

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