Tag: clever

Google Maps is more than just driving directions. 5 clever tricks to start using today

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Wherever you’re headed, Google Maps can give you a snapshot of what you’ll find when you get there, from real-time crowd numbers to menus, prices and contact information.


Angela Lang/CNET

I seldom use Google Maps to actually get directions, but I open the app almost every day for other reasons that might not be so obvious. Truth is, Google Maps is useful for a lot more than just showing you how to get from Point A to Point B. Beneath all those Christmas-colored traffic patterns and high-res satellite images hides a powerful search tool that offers crowdsourced real-time data on restaurants, retail stores, professional offices, public parks and practically anywhere else you’d want to go.

Some of Google Maps’ recent updates include adding a coronavirus information layerpaying for parking, improved images and sidewalk maps, and improved location sharing. Turn-by-turn directions are so last decade, comparatively

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A pair of clever marketing strategies to help you get your business noticed

OPINION: One of the big challenges most of us face in business is how to stand out and get noticed in a crowded marketplace.

So here are a pair of simple ‘get noticed’ strategies that you might like to try.

Strategy one: Have an unusual title

A PR consultant I interviewed many years ago called himself a ‘mediaologist’ as he was an expert at helping clients get positive publicity in the media.

READ MORE:
* The importance of looking for good news even in the middle of bad experiences
* If you want more sales for your business, you need to change your ‘mental model’
* There’s often a simple, creative solution to your sales problem
* Three clever ways to increase your sales and profits without working harder

And I still remember this unusual business title years later.

My good friend Tom Poland calls himself Chief Leadsologist as he

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