Will This Strategy From Tommy Hilfiger End Fast Fashion And Bring Fashion Circularity To Life?

Last week Tommy Hilfiger gave us a look at their sustainable fashion strategy, unveiling a set of new targets that will take the business in a more inclusive and circular direction. Vowing to become fully circular by 2030, the new ‘Make It Possible’ program is driven by an underlying mission to create fashion that ‘Wastes Nothing and Welcomes All’. Spread across four core pillars, the programme includes 24 targets centered around circularity and inclusivity. The overarching ambition is for fully circular products as part of a sustainable retail loop by 2030.

 A few days later, Timberland
became the latest outdoor fashion brand to strengthen its sustainability credentials with a similar reveal of their plans. The brand announced a goal to create a net positive impact on the environment by 2030, which means pulling more carbon out of the air than emitted, improving biodiversity, water quality, and farmer wellbeing.

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