Original Chick-fil-A Marketing Executive Launches Spark, a Digital Master Class on Brand and Culture
ATLANTA, Oct. 13, 2020 /PRNewswire/ — Through Spark, the first ever online course from Chick-fil-A Pioneer, David Salyers, business owners and brand managers have the opportunity to learn the secret sauce of Chick-fil-A’s famed customer loyalty and renowned culture, be empowered to identify their brand’s unique competitive advantage during economic downturn, and start their journey to transform their organization’s culture from the inside out.
David Salyers was one of the original two marketing executives at Chick-fil-A. He went on to spend 37 years in the Chick-fil-A Marketing Department, most recently as a Vice President, before his retirement. Having worked at Chick-fil-A his entire career, he saw the principles of servant leadership and creating remarkable customer experiences play out in the growth of more than 2,300 Chick-fil-A restaurants around the country. Today, this multi-billion dollar company is recognized as one of America’s most successful, powerful and beloved brands.