Rent-A-Center Cheers Investors on Robust Business Strategies

Rent-A-Center, Inc. RCII looks quite appealing on the back of strength in its resilient model, continuous expansion of technology and focus on innovation. Immense strength in its Preferred Lease wing further acts as a catalyst. These factors aided the company to deliver a stellar second-quarter 2020, which is further boosting the stock. Moreover, management has raised free-cash flow projection for 2020 and reaffirmed sales and earnings view, which was originally issued on Feb 24.

Notably, the Plano, TX-based company has seen its shares surge as much as 92.4% over the past six months, crushing the broader S&P 500 Index’s 38.6% growth and the industry’s 28.4% rally.

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Rent-A-Center has been enhancing its omni-channel platform to offer customers a seamless experience across channels, markets, products and brands. It has been increasing e-commerce offerings and mobile applications, and leveraging cloud-based point-of-sale platforms to manage orders more efficiently. Apparently, e-commerce revenues

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