CHATHAM, NJ—Like all of us, Carly Alvarez wasn’t prepared for the coronavirus pandemic to strike last spring. But if you were to look at her business, it would have appeared she could see the future.
“I opened Card My Yard in January 2019,” the Chatham mom said, “I knew there was nothing like this here, at least not in my area.”
Alvarez, who formerly worked on Wall Street, saw an opportunity when she started the first Card My Yard franchise in New Jersey. Little did she know that just as the business was catching on, virtually every event and gathering in the state would be canceled, leading to a demand for outdoor decorating for drive-by birthdays, graduations, and other occasions.
“I was the only one in New York, Connecticut, and New Jersey,” Alvarez said, “I had a very large territory that I was servicing. When covid hit in mid-March, I