Master P has been pushing the idea of Black ownership for years
Hip hop mogul Master P, real name Percy Miller, took over the Louisiana rap game, and now he has a new brand of cereal.
The No Limit rapper has unveiled Hoody Hoos!, part of a complete breakfast and Miller’s next business venture.
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With the same name as his 1999 song, “Hoody Hooo,” the cereal brand comes in three different flavors: Honey Drip, Tropical Fruit and Marshmallow, and Cinnamon Apple, according to Rolling Out.
Miller is known for having reclaimed the rights of his music from Universal Music Group, and has been pushing the idea of Black ownership for years.
This venture is another game changer as Miller seems to have started one of, if not the first Black-owned cereal brands on the market.