Capitalizing on Innovation Trends Today Will Drive Business Growth in the New Normal

CHICAGO, Oct. 1, 2020 /PRNewswire/ — BASES, a Nielsen Global Consumer Business, released its highly anticipated 2020 U.S. BASES Top 25 Breakthrough Innovations List. While COVID-19 will have an enduring and profound impact on the consumer packaged goods industry, one thing that cannot be overlooked is the role that innovation plays today and in the new normal that emerges. Consumer needs and priorities are evolving, just as they did before COVID-19, clearing the way for new innovation to happen. And manufacturers are answering this demand. In fact, we see a strong number of innovation ideas being tested by BASES, signaling a bounce back following a dip in the early months of the pandemic. Learning from those who got it right, like this year’s BASES Top 25 Breakthrough Innovations, will help more of these new product ideas succeed.

As the competition for consumer attention in-store and online intensifies, this year’s

Read More