At Campbell’s Pruneyard, team effort keeps businesses afloat

CAMPBELL — It’s not back to pre-pandemic normal but the Pruneyard Shopping Center is bustling again these days, thanks to some outside-the-box thinking by many of its 44 tenants.

Until the hiccup caused by smoke and soot belched into Bay Area skies for days on end by raging wildfires, Campbell’s signature shopping center was seeing an 18% boost in foot traffic from one week to the next, according to Traci Markel, the Pruneyard’s marketing director.

On top of adjustments made in a new world of face masks and social distancing, tenants have banded together on social media and through marketing partnerships, shared tables, chairs and patio space, all in the name of survival, she said.

“I was doing my monthly marketing meetings via Zoom with them (tenants) and we talked about the importance of just liking each other’s posts and sharing each other’s Facebook — things to help get the

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