Pepperdine’s Graziadio Business School MBA Candidates Partner with Califia Farms on Strategic Marketing Program
LOS ANGELES–(BUSINESS WIRE)–Pepperdine Graziadio Business School Education to Business (E2B) Program today announced a partnership with Califia Farms where MBA students will help bring fresh marketing ideas to the table for the plant-based food and beverage brand. Califia Farms offers a diverse assortment of premium plant-based products spanning milks, coffees, creamers, butters, and more.
Through the E2B program, Califia Farms will tap into the expertise of MBA students to develop fresh, out-of-the-box ideas to help Califia grow within the plant-based industry. Pepperdine Graziadio’s E2B program is part of the university’s robust portfolio of industry collaborative teaching approaches where industry projects, case studies, tours, competitions, placements, and simulations are integrated into the classroom for real-world learning. The MBA students, who are earning their MBA part-time, while working, and have years of full-time professional experience, will be charged with helping Califia increase their marketing presence and establish a brand-of-choice reputation.