DENVER (KDVR) —The beer at Raices Brewing Company in Denver is just part of the experience owner Jose Beteta hoped to create.
“The beer becomes a vehicle to accomplish the other things,” said Beteta.
He opened Raices in September 2019 along with Tamil Maldonado Vega and Martin Vargas. Together, they opened the doors to one of the first Hispanic-owned breweries in the city.
The idea to open Raices sparked when Beteta was researching possible business opportunities. He was struck by an intriguing statistic.
“Out of 8,000 breweries in the U.S., less than half of a percent of them are owned by Latinos yet consumption is closer to 18%,” said Beteta.
Together, his team sought to open a space that would honor and share their culture.
But the idea of running a million-dollar business in America was once only a far-fetched dream. Beteta was raised in Costa Rica. His family moved