Early this year, Lynda Junge watched her Downers Grove, Ill., wedding invitation business grind to a halt as the coronavirus pandemic caused couples to postpone their nuptials.
On a whim, she designed a handful of Mother’s Day cards for her business, Greenstar Paperie, riffing on social-distancing and other related themes. She posted the cards to the online marketplace Etsy and started hearing cash register-like notifications on her smartphone.
“They went off like crazy,” she said.
Among her bestsellers are cards that say, “Hi friend, this is your snail mail sanity check. You good?” and “Waving from a safe distance. It’s just not the same over Zoom.”
Junge, 41, is expecting an even bigger boom heading into the holiday season as people socially distanced from friends and family look to connect during the emotional roller coaster that is 2020.
A July study by the online photo company Shutterfly found the number