Is BigCommerce Stock a Better Buy Than Shopify?

Since its IPO in early July, BigCommerce (NASDAQ: BIGC) has often drawn comparisons to investor darling Shopify (NYSE: SHOP). It’s true that, at its core, BigCommerce’s software for companies managing online-centric sales is similar to where Shopify also got its start (although BigCommerce has a heavier slant toward business-to-business services, compared to Shopify’s business-to-consumer base). But as it has expanded into an e-commerce ecosystem covering warehousing and shipping logistics, credit, and other adjacent services, Shopify is really in a league of its own in helping small businesses and entrepreneurs transition to a more digital age.

When picking a stock, “better” can be a subjective description. And drawing strict parallels between these two companies to determine which is better is to make an unfair comparison. 

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Image source: Getty Images.

Fixing the apples-to-oranges comparison

On the surface, it’s easy to say Shopify is the better stock. The company was founded in

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