Tag: BenchMark

User Engagement with Brands Online Remains Low Across All Industries, According to Decibel Benchmark Report


Decibel, the leader in digital experience analytics, today unveiled the Digital Experience & Conversion: Industry Benchmarks for 2021 report, which equips enterprises with the insights they need to understand digital customer experience trends so they can optimize their websites and apps for the year ahead. The study—for which Decibel analyzed 4.1 billion user sessions throughout 2020 across 11 industries to understand what frustrates, engages, and converts customers—found that despite the pandemic causing an upswing in the sheer volume of digital experiences between customers and brands, overall user engagement online is low across all industries.

The study leveraged Decibel’s Digital Experience Score (DXS®), which uses machine learning to crunch hundreds of smart behavioral metrics—from user frustration, engagement, and navigation to technical experiences—to calculate a score between 0 and 10 for every single online customer experience. DXS® ultimately outputs a score denoting the quality

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The new Business Analysis BenchMark report

This year’s Business Analysis Benchmark report has been published, asurvey on the impact of  mature requirements management. I always findit a good read, and not just because I know the author. It really backsup what BAs everywhere are trying to tell their management:Requirements Matter.

Here are some bits that jumped out at me, statements that some may find surprising but are backed up by survey results:

“Requirements maturity may be more important than any other singlefactor in the determination of overall development effectiveness.”

“The notion that the business can produce requirements on its own inthe absence of mature requirements definition and management competencyis absurd; it is akin to a CFO attempting to prepare financial reportsin the absence of knowing Generally Accepted Accounting Principles.”

“Poor Requirements Definition and Management wastes 34% of the average organization’s IT Budget.”

“Agile, Waterfall, Iterative, Prototyping/Visualization haveimmaterial performance differences for any given level of requirementsdefinition and

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