As more and more businesses are restarting or ramping up operations, many are faced with the daunting task of trying to execute a marketing strategy that fits into their shrunken budgets. With business being somewhat scaled back as we return to a more open, but tentative climate, many leaders and entrepreneurs are having hard conversations about what, if anything, they can do to attract new customers.
Luckily, with the proliferation of digital marketing, there are many tactics a small business owner can afford that effectively attract new customers and retain ones that have been staying on the sidelines during the worst of the pandemic. I’m talking effective, inexpensive (if not free) and manageable tactics that almost any business can employ with a basic understanding of digital tools.
Shift your advertising spending to fit your “new” budget. Targeted ads for your business can be placed online every