The Bridal market may be a resilient one though not resistant to a sustainable approach, according to Pronovias Amandine Ohayon, the company’s first female CEO took the reins of the 56- year-old bridal group in 2018. Establishing an eco-responsible platform for the business was first up on her to-do list.
As Valmont Barcelona Bridal Fashion Week wrapped up, Ohayon wrapped the show with Julie Gilhart. The pair discussed the newly launched #WeDoEco initiative as part of the new digital format trade show. Gilhart, Tomorrow Consulting’s Chief Development Officer and sourcing expert David Allo, Head of Sustainability at TEXFOR, were both engaged to guide the bridal group in its journey towards a more sustainable product.
“During my first month at Pronovias, I asked for a sustainability roadmap, and the reaction was, we