Banque Saudi Fransi and Mastercard launch world’s first priceless card

  • A limited number of Priceless cards will be offered by invitation only to BSF customers

Riyadh: Banque Saudi Fransi (BSF) and Mastercard have announced the launch of the world’s first Priceless Mastercard Credit Card. The exclusive card was launched earlier this year during a private BSF customer event hosted at Al Ula, a celebrated UNESCO World Heritage Site. 

The card builds on Mastercard’s 20-year legacy of delivering and enabling Priceless experiences by offering cardholders exclusive access to events and experiences in line with their passions. The Priceless card, the most elite in Mastercard’s portfolio, will give cardholders the opportunity to experience the world’s most prestigious music, sporting and entertainment events, meet celebrities, and enjoy a host of unparalleled travel and lifestyle privileges.

Gilberto Caldart, President, International, Mastercard, said: “The launch of the world’s first Priceless card marks a global milestone for Mastercard and a defining moment in the evolution

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