Tag: B2B

Forrester Releases SiriusDecisions Planning Assumptions To Help B2B Leaders Accelerate Growth In 2021

CAMBRIDGE, Mass., Oct. 5, 2020 /PRNewswire/ — To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester’s SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead.

Serving 13 roles — including B2B chief marketing officers, chief sales officers, demand and account-based marketing leaders, and marketing operations leaders, as well as heads of sales operations, emerging growth marketing, customer engagement, content strategy and operations, portfolio marketing, sales enablement, product management, emerging growth sales, and channel marketing — each brief features actionable insights to help B2B leaders capitalize on opportunities in the next fiscal year. Key insights include:

  • B2B CMOs must be agents of change, not advocates for a comfortable status quo. Thriving in an unpredictable and continuously shifting
Read More

XCentium Achieves Salesforce Master Navigator in B2B Commerce Cloud

IRVINE, Calif., Oct. 2, 2020 /PRNewswire-PRWeb/ — XCentium, a full-service digital consultancy firm and a leader in the digital ecommerce industry, today announced they have achieved the Salesforce specialized partner certification of Master Navigator in Salesforce Commerce Cloud.

The Salesforce Partner Navigator program helps clients find the right partner for their Salesforce implementation by highlighting the products and industries each partner specializes in, as well as their level of expertise in those areas. Salesforce evaluates each of its partners based on a variety of factors such as industry expertise, demonstrated Salesforce product knowledge, and record of customer success.

XCentium’s team worked through multiple levels of achievements within the Navigator program on their way to achieving Master status; first by becoming certified through the formal Salesforce certification process, and then by submitting customer-surveyed implementation projects, customer stories and references to Salesforce. Along the way, the team earned 56 certifications and

Read More

A Revolution to Humanize B2B Brands

A fundamental shift is occurring in business that’s having profound implications for B2B brands. Despite the focus on digitalisation and the Industry 4.0 movement, we’re operating in a human era, where personalised experiences are expected. Customers are demanding companies to be more transparent, empathetic, open and authentic; to be less corporate and more, well, human. We’ve seen how this mentality has impacted the biggest B2C players, from Apple to Unilever, British Airways to Visa, and how they’ve reshaped their brand proposition to appeal to today’s consumers.

For B2B companies, especially those operating in sectors such as engineering, manufacturing and logistics, the concept of ‘brand building’ is often lower down on the marketing priority list. Even those who can see its potential to drive commercial value often face a series of obstacles, often stemming from a lack of stakeholder buy-in. But, with the pace of disruption in the consumer landscape starting

Read More

How to Plan a Sustainable B2B Media Strategy in a Recession

We’re in the midst of what’s set to be the deepest global recession since World War II.

Unlike past recessions, many marketing teams are now 100% reliant on digital marketing.

This is due to the overnight loss of many traditional marketing channels.

So how can you put together an effective media strategy for B2B verticals traditionally fuelled by offline sales tactics?

As we know, the most successful companies to come out of a recession are those that prioritize and execute the right marketing strategies.

Marketing through a recession – and more specifically media planning through a recession – will require knowing which channels and activities are delivering the best returns and making those activities the priority.

This will set your business up for growth when the economy eventually improves.

How Should B2B Brands Adapt Their Media Strategy During a Recession?

The recent pandemic has rapidly accelerated digital transformation.

Many marketing

Read More

Zenni Launches Global B2B Program, Unveils Corporate Gifting to Bring Quality, Affordable Eyewear to Businesses and Their Employees, Customers and Partners

NOVATO, Calif.–(BUSINESS WIRE)–Zenni Optical, the eyewear industry’s leading online retailer, today announced the launch of a corporate gifting program to provide businesses with the ability to order its customizable eyewear and signature Blokz lenses in bulk options for their employees, partners, customers and prospective clients. The launch of this program underscores Zenni’s commitment to providing quality, affordable eyewear for everyone, while emphasizing the importance of eye health as part of overall health and wellness in the workplace and beyond.

Zenni’s corporate gifting and bulk purchase program provides companies with the ability to bring high-quality, protective eyewear to stakeholders at a reasonable price. Zenni will work together with its B2B clients to tailor orders to a business’ unique goals, achieved primarily through design customization options that include a wide selection of Zenni’s most popular, fashion-forward frames. Corporate partners will be able to make their selections from an array of

Read More

Central Food Retail to launch B2B platform

Mr Jirasak says CFR's business-to-business platform will help restaurants and caterers source ingredients.
Mr Jirasak says CFR’s business-to-business platform will help restaurants and caterers source ingredients.

Central Food Retail (CFR) is launching a B2B e-commerce platform for restaurants and other food retailers to buy raw ingredients from Thai or international suppliers.

Chef Yim is a web and mobile app that will provide access to fresh ingredients from Thailand and abroad to local restaurants, cafes, hotels and caterers.

“The company has become aware of the problems facing catering businesses,” said Jirasak Chirathivat, head of business-to-business platforms at CFR. “These involve sourcing ingredients both domestically and overseas while controlling product quality and transport, particularly during the Covid-19 pandemic.”

The app will source ingredients from a network of over 1,000 suppliers nationwide, as well as top-grade ingredients from abroad, and provide deliveries through CFR’s transport network.

CFR hopes to integrate Chef Yim into its existing developed technologies.

Central Tech, the e-commerce technology arm under Central Group,

Read More

B2B Finserv Finds Value In The Virtual Card

The virtual card can be a valuable payment solution for the enterprise thanks to the technology’s security features and mobility. Yet adoption remains limited, largely thanks to corporates’ ongoing use of more traditional payment methods like ACH or even physical cards. Yet this week’s commercial card innovation tracker finds B2B financial service providers embracing the virtual card for a range of use cases, including fleet, corporate travel, and vendor payments.

Comdata Digitizes Legacy Fleet Payment Tool

Embracing the virtual card opportunity is Comdata, a FLEETCOR company, which announced last week the rollout of Virtual Comchek. The solution is a one-time use virtual card that connects fleet drivers to on-demand payment capabilities, and operates as a v-card version of Comdata’s legacy paper-based Comchek payment solution. Fleet managers can send a single-use virtual card to drivers’ mobile devices to make payments on the road, with

Read More

IMC_di Talks Corporate Cards, B2B eCommerce

For small, mom-and-pop retailers, complex or proprietary procurement platforms simply aren’t in the cards.

With the pandemic accelerating businesses’ digital shift, small retail buyers have shifted their buying operations to the B2B eCommerce realm, and for many, the online marketplace operates in lieu of a procurement solution.

As such, online shopping for small retailers must be streamlined, efficient, and most importantly, secure.

Yet for small vendors, prioritizing the buyer experience can be a challenge with limited resources. Speaking with PYMNTS, IMC_di President Eric Dean and Senior Vice President, Head of Product Strategy and Customer Experience Brandon Ward explored how small- to medium-sized businesses (SMBs) can ensure a positive experience for both buyer and seller in the B2B eCommerce realm, and the opportunity for commercial cards to address both sides of the B2B equation as the digital trade shift progresses.

“We have tens of

Read More

Playtech’s B2B Business Is Getting Sidelined (OTCMKTS:PYTCF)

Playtech (OTC:PYTCF) reported H1 results on Thursday. The company has struggled in a turbulent period as retail and sports betting were absent for a substantial amount of time. I still believe Playtech is facing a number of headwinds regarding COVID and is also losing its grip on the live casino market as Evolution Gaming (OTCPK:EVGGF) (EVO) gains a dominant position. In fact, Playtech has actually been struggling over the last few years to deliver strong growth in profitability. Due to the uncertain outlook, I am bearish on Playtech.

Source: Skycasino.com – ‘Spin a win’

Playtech performance

H1 results were disappointing, but weren’t to be unexpected as Playtech faced numerous headwinds. Nonetheless, the board still boasted strong and “resilient” performance for H1 even though revenue declined 23% and EPS was down 81%. In fact, the Playtech board consistently seems to be optimistic about its performance, boasting in the 2019 annual report

Read More

EVO Rolls Out Express Deposit B2B Push Payments

To help merchants receive faster access to funds, EVO Payments Inc. has rolled out its Visa Direct-enabled EVO Express Deposit real-time push payments technology. The offering lets eligible U.S. retailers instantaneously get funds for card transactions with actual fund availability depending on receiving bank and geographic area, according to a Thursday (Sept. 17) announcement.

“Our ability to accelerate our merchants’ access to funds, particularly when they need it most, will provide increased flexibility and enhance the financial strength of their businesses now and in the future,” Brendan F. Tansill, EVO’s President in the Americas, said in the announcement. “Our merchants will derive increased confidence and satisfaction knowing that Express Deposit is a fast and secure solution enabled by a leading digital payments company, such as Visa.”

The offering is meant to help small and medium-sized businesses (SMBs) with surmounting cash flow hurdles to

Read More