Forrester Releases SiriusDecisions Planning Assumptions To Help B2B Leaders Accelerate Growth In 2021
CAMBRIDGE, Mass., Oct. 5, 2020 /PRNewswire/ — To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester’s SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead.
Serving 13 roles — including B2B chief marketing officers, chief sales officers, demand and account-based marketing leaders, and marketing operations leaders, as well as heads of sales operations, emerging growth marketing, customer engagement, content strategy and operations, portfolio marketing, sales enablement, product management, emerging growth sales, and channel marketing — each brief features actionable insights to help B2B leaders capitalize on opportunities in the next fiscal year. Key insights include:
- B2B CMOs must be agents of change, not advocates for a comfortable status quo. Thriving in an unpredictable and continuously shifting