Microsoft (NASDAQ: MSFT) is continuously upping its game in the public cloud arena, and recently announced the availability of Azure Communications Services. The new product is a library of APIs (an API is an application programming interface, a pre-defined operation that can be inserted into and executed by an app) for developers to embed communications capabilities into an organizations’ operations or web and mobile apps — everything from video to chat to traditional phone calls.
2020 has presented many businesses with unique challenges, like keeping a suddenly remote workforce productive and staying in touch with customers while physical locations are closed. Cloud-based communications are helping solve those problems, and the sprawling Microsoft Azure ecosystem is well-suited for the task. But there’s one problem: It stomps on the toes of cloud-communication API pioneer Twilio (NYSE: TWLO).
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The cloud war heats up
Tech outfits like Twilio that