Music Icon and Business Mogul Master P Named the “I Am Hip Hop” Award Recipient at The 2020 BET “Hip Hop Awards”
2 Chainz, Big Sean, Burna Boy, Chris Martin, City Girls, Gucci Mane, Jhenè Aiko, Lil Baby, Mulatto, Quavo, Tobe Nwigwe and Ty Dolla $ign Confirmed as Performers
Comedians 85 South (Karlous Miller, DC Young Fly and Chico Bean) to Host the 15th Annual BET Hip Hop Awards Premiering Tuesday, October 27, 2020 at 9PM ET/PT on BET Networks
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Hip Hop’s biggest night returns with new hosts, a superstar lineup of performers and a legendary, music icon at the 2020 BET “HIP HOP AWARDS.” Today BET announces rapper, actor, producer, philanthropist and founder of the iconic hip hop label No Limit Records, Master P, as the recipient of the 2020 “I Am Hip Hop” Award. Additionally, comedians, actors, hosts of the “85 South Show” podcast and stars of “Wild N’ Out” – comedy supergroup 85 South (Karlous Miller, DC Young Fly and Chico Bean) have been tapped to co-host the annual show premiering Tuesday, October 27, 2020, at 9:00 PM ET/PT.
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Percy ‘Master P’ Miller rose from humble beginnings to become a pioneer in the rap game and leave an indelible mark on the industry. His hard work and perseverance drove him to start No Limit Records ultimately building an empire that would become one of the most successful hip-hop brands in history, selling over 100 million records.
Master P first rose to fame in the mid-1990s with the success of his hip-hop music group TRU as well as his fifth solo rap album Ice Cream Man, which contained his single “Mr. Ice Cream Man.” He gained further popularity in 1997 after the success of his platinum single “Make ‘Em Say Uhh!” Throughout the 90s, No Limit Records released an astonishing 66 albums and amassed a collection of platinum plaques, generating nearly half a billion dollars in one decade, making millions and millionaires during that time. He embarked on a successful career in acting, starring in films, including I Got the Hook Up, Soccer Mom, Gone in 60 Seconds, Toxic, and Foolish and starring alongside his son Romeo Miller in the sitcom Romeo! In addition to music, television and film, Master P’s mogul touch has transcended into the worlds of fashion, sports, management and more that has left him consistently ranked as one of the wealthiest figures on the American Hip Hop scene. Presently, Miller is working on his package food lines, RAPSNACKS, Uncle P’s and Hoody Hoos Cereals. In addition to his food product lines, he is promoting his Moneyatti clothing and shoe products.
Things are also heating up with a jam packed, lineup of performers set to take the stage including 2 Chainz, Big Sean, Burna Boy, Chris Martin, City Girls, Gucci Mane, Jhené Aiko, Lil Baby, Mulatto, Quavo, Tobe Nwigwe and Ty Dolla $ign.
Previously announced nominees include DaBaby leading the pack with 12 nominations followed by Roddy Ricch with 11. Megan Thee Stallion and Drake are tied for third highest nominations with 8 each. Other top nominees include Future with 6 nods, Lil Baby with 4 followed by Beyoncé, DJ Khaled, Travis Scott and Mustard with 3 nominations each.
“The 85 South Show” unites three of America’s funniest and most fearless comedians, DC Young Fly, Karlous Miller, and Chico Bean. Born in Atlanta, DC Young Fly first caught on with viewers and followers via his inimitable online videos. His success as a YouTube personality and his over 4 million followers on Instagram led to being cast as a lead on the MTV series Wild ‘N Out and also hosting MTV’s TRL. His 85 South Co-Host Karlous Miller is another veteran of Nick Cannon’s sketch comedy and improv showcase, serving as a regular on the fifth season in 2013. Miller was also a runner up on NBC’s Last Comic Standing. The 85 South team is completed by Washington DC’s very own Chico Bean. Another Wild ‘N Out veteran from Season 5, well known as one half of the “Old School Fools” rap battle. Bean started his comedy career in Greensboro, North Carolina and has since gone on to star in national fast food and athletic advertising campaigns tour around the country and, appear on shows such as The James Davis Project, Steve Harvey Talk Show.
Following the 2020 BET Awards, which displayed solitary for black lives, and BET’s recent #ReclaimYourVote efforts, the 2020 Hip Hop Awards will follow the theme “Hip Hop has something to say” – continuing the network’s tradition of highlighting the Black experience and culture.
Connie Orlando, EVP Specials, Music Programming & Music Strategy at BET will oversee the annual show, with Jesse Collins, CEO of Jesse Collins Entertainment, serving as Executive Producer of the 2020 BET “Hip Hop Awards” along with and Jeannae Rouzan–Clay, Vice President of Specials, Jesse Collins Entertainment.
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BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
ABOUT JESSE COLLINS ENTERTAINMENT:
Jesse Collins Entertainment (JCE) is a full-service television and film production company and has played an integral role in producing many of television’s most memorable moments in music entertainment. JCE has a multi-year overall agreement with ViacomCBS Cable Networks. On the theatrical film side, the company also has a first look on JCE’s film development projects which could include Viacom’s film entities such as Paramount Players. Jesse Collins, founder & CEO of the company, is the executive producer of award-winning and critically acclaimed television that JCE has produced including miniseries—The New Edition Story and The Bobby Brown Story; scripted series—American Soul and Real Husbands of Hollywood; children’s series—Bookmarks: Celebrating Black Voices; award shows—BET Awards, Black Girls Rock!, BET Honors, UNCF’s An Evening of Stars, BET Hip Hop Awards, ABFF Honors and Soul Train Awards; specials—John Lewis: Celebrating A Hero, Love & Happiness: An Obama Farewell, Change Together: From The March On Washington To Today, Dear Mama, Amanda Seales I Be Knowin’, Def Comedy Jam 25 and Leslie Jones: Time Machine; as well as competition/game shows—Sunday Best, Hip Hop Squares, Nashville Squares and Rhythm & Flow. Collins is also a producer for the iconic Grammy Awards and will next executive produce The Pepsi Super Bowl LV Halftime Show. Go to jessecollinsent.com for more information on the company.
ABOUT BET “HIP HOP AWARDS”:
BET “Hip Hop Awards” is an annual celebration that pays homage to a culture that changed the world while highlighting the best in hip hop music. Year after year, BET Networks delivers the best in hip-hop for an unforgettable night of performances, cyphers and tributes honoring hip-hop legends that have and continue to make hip-hop culture a global force.
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