How To Grow And Expand Your Business During A Pandemic? Take It Online!

With the pandemic not going away anytime soon, starting a business seems like the last thing you should go for due to the countless risks and unknowns you will encounter. Nowadays, it’s common to see a business, big or small, being shut down indefinitely because of the quarantine protocols to keep communities safe and people afraid of going outside.

But what if there’s a way to make your business venture successful by adapting to the new norm and using it to your advantage? Hold your head high because this is all doable by taking your business online!

Whether you’re starting from scratch or have already established your business, these strategies are sure to take your venture to another level. Check out these tips to help you keep your business growing:

Start a Social Media Campaign

The majority of the population worldwide is going online to shop for their needs. You can use this to your advantage by strengthening your online presence and marketing strategies. 

social-media-1795578_640 Social media is an effective way to boost audience size. Photo: Pixabay

Remember, an active social media page makes your business more legitimate and it gives your followers a sense of security that someone will always answer in case they need support. Here are some examples of how you can jump-start your social media presence:

  • Try content marketing by knowing what’s in demand online. By doing this, you can make your product or services reach a wider audience.
  • Make blog posts to connect with new customers and create an account on various social media platforms. You can make your products more appealing to your audience by listening to their feedback.
  • Invest in advertising services to ensure that you reach your target audience. This makes it easier for people to find you and other services that are similar to your business.

Dive Into Incentive Marketing

Building a solid rapport with your customers goes a long way. One positive review after the other will solidify your good reputation and sales will continue pouring in. Take care of your loyal customers who have been regularly availing your services by giving them incentives such as discounts, coupons, and freebies.

Not only does this give your customers a “bonus,” but this also makes them feel more valued. It’s a win-win situation for both you and your customers! They also have more reasons to continue buying your products or services because they know they’ll get the best deal thanks to the incentives you give them.

shopping-4000414_640 Affiliate marketing is an effective way to earn passive income. Photo: Pixabay

Create Your Website

Having your own website is incredibly beneficial to your business, especially if you are just starting to expand it. You give your customers a unique online platform to visit and avail of your products without struggling to find a physical store.

A website can more effectively convince readers to purchase products since you can put all the information they need on a single page. As consumers ourselves, we will buy from the salesman who can help us make a better and informed decision. However, creating a website can sometimes be stressful if you are not that tech-savvy.

The good thing is that there’s a platform tool like Mozello that you can use. This advanced and easy-to-use website builder allows you to create your site in an easy and stress-free way.

mozello Mozello is one of the best website builders out there. Photo: Mozello website

You won’t have to worry about spending too much time making your website because Mozello makes everything easier for new business owners like you.

You can know more about the amazing benefits this website builder has for your business by visiting their official website.

mozello_2 Mozello makes building a website easy and fun. Photo: Mozello website

Since most business owners are starting to make their websites, having a platform tool that is dedicated to helping businesses grow can be a massive advantage for you.

mozello_3 Mozello is a cost-efficient way to boost your business’ online presence and reputation. Photo: Mozello website

You can also try Weebly, another reputable website builder platform. It has the same features as Mozello, but it comes with additional perks like web hosting, video and audio player, integrated shopping carts, and secured checkout services.

It’s also very easy to use because of its drag-and-drop interface that makes it great for beginners. In addition, it has a free custom domain for one year! Not only is this packed with features to create your dream website, but it also is very cost-efficient and proven effective.

Here are a few website examples that were built using Weebly:

weebly Weebly’s highly customizable feature makes it easy for users to bring their ideas to life. Photo:

Try Affiliate Marketing

Affiliate marketing also helps your business gain more traction. You basically sign up on an affiliate marketing site so other websites can help you sell your products. The ones who help sell your products are called affiliate partners.

They also receive a commission whenever they sell your product. So the better they perform in advertising and marketing your product, the more they earn. It’s a win-win situation which is why you are assured that your affiliate partners are going to do their best to help sell your products.

Build Up Your Reputation on LinkedIn

LinkedIn is a great social media platform for advertising your business by establishing your online presence. Many people go to LinkedIn when looking for specific professional services and products.

linkedin-689760_640 LinkedIn builds up your professional image and reputation. Photo: Pixabay

Setting up your presence on this platform not only gives you a boost with your audience reach. But this can also improve your profile to gain more connections from other business owners and learn new strategies. Show off your work experiences, job skills, and educational attainment — in a sleek and professional way.


As a business owner, it’s essential to know how to turn the disadvantages into advantages. And one good way to do that is by adapting to the current times.

Another crucial key is to make your business as organized as possible by creating your website so your customers can easily contact you to avail of the services you offer and leave helpful feedback.

It can be hard to make your products stand out among the crowd with all the businesses present online. So always make sure to find new and innovative ways to engage with your audience.

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