Newly rebranded sports and entertainment industry strategy consultancy, Tenka Group, has promoted its marketing chief to managing director and will bring on a new divisional manager of marketing strategy as part of a leadership reshuffle.
For director and head of marketing, Andrew Condon, has been promoted to managing director of Gemba overseeing insights, strategy and marketing operations. Gemba is one of two business units sitting under the Tenka Group, the new name of the holding company announced this week. The other business unit is Turnstile.
As part of the management restructure, Gemba head of finance, Paula Marovitch, and head of client services, Clare Stewart-Hunter have also gained equity in the group and become directors. Marovitch has also been promoted to CFO, while Stewart-Hunter has taken up the new head of client and creative services role, leading the marketing communication divisions of the business.
Tenka group also flagged plans to appoint and announce a new divisional manager of marketing strategy shortly.
Tenka Group CEO, Rob Mills, said the group name change was designed to signal efforts to build and develop new opportunities within the sport and entertainment industry. The group released a fresh five-year business strategy this week aimed at growing its reach and client services scope.
“We know the fusion of insight, strategy and creativity builds great businesses that add real value to the sport and entertainment industry and its fans,” he commented in a statement. “These opportunities reach beyond the current service and product offering of Gemba and Turnstile, so we designed a new structure to identify and develop these new businesses.”
Mills said the elevating of the three executives was a reflection of their long tenure with the business and their strategic contribution.
Tenka’s clients include FIFA, Formula 1, Cricket Australia, Toyota, Westpac Group, Adidas and Manchester City World Rugby.
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