Disney Reorganizes Business With Focus on Streaming

Disney Reorganizes Business With Focus on Streaming

The Walt Disney Company has unveiled a new corporate structure that places a higher priority on streaming in light of the rapid success of Disney+.The company announced the reorganization of its media and entertainment businesses on Monday in a post that highlighted Disney’s desire to “further accelerate” its direct-to-consumer strategy. Under the new structure, Disney’s content creation groups will focus on “producing and delivering content for theatrical, linear and streaming, with the primary focus being the company’s streaming services.”“We are strategically positioning our Company to more effectively support our growth strategy and increase shareholder value,” Bob Chapek, Disney’s CEO, said in a statement. “Managing content creation distinct from distribution will allow us to be more effective and nimble in making the content consumers want most, delivered in the way they prefer to consume it.”

Disney’s distribution and commercialization activities will also be centralized into a single, global organization that will be responsible for delivering and monetizing content in “the most optimal way” across all of the company’s various streaming services, including Disney+, Hulu, ESPN+ and the coming Star international streaming service.

Disney Plus Spotlight: October 2020

The global coronavirus (COVID-19) pandemic has impacted several of Disney’s revenue streams, including the organization’s media and entertainment businesses. A number of planned theatrical releases have been rescheduled in the release calendar or moved over to the ever-growing content library on the company’s Disney+ streaming service.

It was recently announced that the upcoming Pixar film Soul would skip its theatrical release and head straight to Disney+ this holiday season, debuting exclusively on the streaming service on December 25. This is the third major Disney film to forego theaters in lieu of Disney+ after the release of Artemis Fowl on June 12 and Mulan on September 3, which was made available as a premium-access title.

Adele Ankers is a Freelance Entertainment Journalist. You can reach her on Twitter.

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