On Monday, the Kansas City Chiefs announced that Tyler Kirby has been promoted to Executive Vice President of Business Development.
“Hiring and retaining talented individuals who contribute to our organization’s success is key for our business, and we are happy to recognize Tyler for the work he’s done throughout his time in Kansas City,” Chiefs President Mark Donovan said. “Tyler joined the club more than 13 years ago and has been an integral part of the continued growth of our ticketing department and business operation in that time. Tyler’s knowledge, experience and ability to innovate make him the ideal person to step into this expanded role and lead all aspects of our club’s ticketing and premium business development efforts.”
Entering his 14th season with the club in 2022, Kirby was originally hired as a Ticket Sales Representative in 2009 and rose through the ranks of the club’s business operations team. He served as Ticket Sales Manager (2011-12), Director of Ticket Sales and Operations (2013-16), Vice President of Ticketing (2017-20) and was named the Vice President of Business Development in June 2021.
Over the years, Kirby has been integral in launching innovative ticketing initiatives at GEHA Field at Arrowhead Stadium as well as strengthening the club’s digital marketing efforts, using data and technology to transform the way the club connects with individuals, markets to fans, and grows Chiefs Kingdom. The club has consistently been an NFL leader in ticketing, digital marketing, and innovation during Kirby’s tenure. He has also helped lead successful youth marketing and fan development initiatives, including the launch of a more robust Chiefs FLAG program and the creation of the mobile Chiefs Training Lab powered by GEHA.
In his new role, Kirby will continue to oversee all aspects of the team’s ticket sales and operations, including consumer and performance marketing efforts tied to conversion, and will now lead the club’s client services and premium sales departments.
Prior to joining the Chiefs, Kirby served as the Marketing Coordinator at U.S. Cellular Coliseum in Bloomington, Illinois, and worked for the Illinois State University Athletic Department. He received his bachelor’s degree in marketing and business administration from Illinois State University in 2007 and received his MBA in marketing from the Bloch School of Management at the University of Missouri – Kansas City in 2011. He is a member of the KC Chamber’s Centurions Leadership Program Class of 2017.